i started -- diaper dude is the name of the company. designed for dads, messenger-style. juli: cool. brad: i've actually seen your canvas... chris: oh, yeah. brad: ...the full bag at buy buy baby. juli: he's actually a new dad. chris: oh, right on! really? juli: so he's your spokesman right here! [ laughter ] ♪ renae: chris, how are you? chris: hi. renae: renae. nice to meet you. chris: nice to meet you. chris: this is meredith. renae: hi, meredith. lemonis: chris started a company called diaper dudes a long time ago -- 15 years now. chris: 15, yeah. renae: well, we've been around diapers and poop for about 10 years now, so... lemonis: so let's jump in. today, i've brought chris and meredith to camelot kids, a local daycare, to get feedback on their products from their key customer -- dads. chris: it's actually really exciting to see guys here today. the product was something to help you guys feel comfortable as parents. so, i'd love to show you the first generation. it's a messenger bag. this bag, ultimately, was designed so you can be