>> well, i dibbled and dabbled into crime in the beginning of my stages of the adolescence as a youngonce i did, i seen that wasn't the road i wanted to take. i felt i had too much intelligence and too much mind power to continue to just belittle myself and be put in that position. once i woke up and realized that there was more to me, then i maximized my strength and i started studying the great musicians, started studying the great business-minded people so i could become who i am today. >> tell me about the scope of your business. you've got ten albums out. what else is incorporated into your whole business empire? >> whenever i think about making records, i think about the people who love snoop dogg, who've been following me for a long time. it's something about them that we've always been connected by the hip. we're face to face. we're personal. whenever i do some things, i like to make movies, videos, and just make them a part of it. i come into town, perform and do shows and make my fans feel like they're really a part of the whole process. so it's not like i'm a star that's in