was the main challenge that you guys had to overcome in making these plans obviously digic knowledge is quite advanced now but they still go to some issues to solve the biggest one ease the problem of could and don't use the loss of heat so we have to design the very good. read into is that what this thing is right here yeah it's like. the theme we just came out for the market three years ago and it's just a standard solution but we like to change it and make it more effective and we got inspired by nature because if you look at some of the it's stuff like mushrooms for example that apes there just like cause a new wave in up and go in and we create the same the same similar stuff here and help to extend the capacity and space and. to make that cooling process more effect from a purely design perspective from an artistic perspective do you like working with bulbs that need a radiator this clunky like when i look at this i see mostly radiator very little ball and you don't get light maybe as much coming down this direction are you looking at ways to completely redo l.e.d. lighting so