brand, "dilascia."atrick: i want to have my life. i want to have my dream. lemonis: specializing in screen-printed t-shirts with playful designs, patrick built a storefront, a website, and -- most importantly -- accounts with big-name retailers, like nordstrom and barneys. and as his company grew, his siblings dan and kelly came to l.a. to pitch in. patrick: people are going bananas for them. lemonis: but then one of their biggest customers closed... patrick: kitson sold 600 a week of those. lemonis: ...putting the business and the siblings under tremendous pressure. patrick: why didn't you just call me in the first place and tell me? -kelly: i sent it to you. patrick: it's a [bleep] mess. lemonis: now their sales are slipping, their debt is climbing, and patrick's dream is in serious danger. patrick: oh, my god, you guys. dan: let people do their job, patrick. take their advice. lemonis: i've invested in several fashion brands in recent years. and in patrick's designs, i see some really fun ideas. if i

which is why dilascia definitely falls in the "loss" category. dilascia made graphic tees.emonis: i've seen it at barney's. i've seen it at nordstrom. it's everywhere. this is kind of what made our brand super-famous. i literally drew it on, like, a piece of paper. and, like, we have to make the plane look backwards and do everything in reverse. that is very cool. patrick dilascia owned the business, with the help of his two siblings, kelly and dan. though they had some minor success with really big retailers, they really had no process or strategy and were struggling to stay afloat. he's the little brother. we're always trying to take care of him. why do you help so much? i don't know. just something i've always done. why? 'cause my mom would have taken care of him. she's not here. patrick, you're a lucky guy. i know i'm lucky. but i would do anything for them, too. my initial deal was to infuse $200,000 into the business to clear some of the payables and to reinvest that money into a broader inventory. i like this as a lightweight hoodie. so it's like a t-shirt. yeah. lem