which is why dilascia definitely falls in the "loss" category. dilascia made graphic tees.emonis: i've seen it at barney's. i've seen it at nordstrom. it's everywhere. this is kind of what made our brand super-famous. i literally drew it on, like, a piece of paper. and, like, we have to make the plane look backwards and do everything in reverse. that is very cool. patrick dilascia owned the business, with the help of his two siblings, kelly and dan. though they had some minor success with really big retailers, they really had no process or strategy and were struggling to stay afloat. he's the little brother. we're always trying to take care of him. why do you help so much? i don't know. just something i've always done. why? 'cause my mom would have taken care of him. she's not here. patrick, you're a lucky guy. i know i'm lucky. but i would do anything for them, too. my initial deal was to infuse $200,000 into the business to clear some of the payables and to reinvest that money into a broader inventory. i like this as a lightweight hoodie. so it's like a t-shirt. yeah. lem