. >> shameless promotion of diller dave's my favorite cinnamon bread hands down it's unbelievable. are doing innovating things what is working? >> first of all it starts with shifting the label of ex-felon or ex-con. we refuse for use those terms anymore and we refer to those individuals a as returning citizen. research shows when you label somebody ex-connor ex-felon that contributes to the likelihood of recidivism. so we should start first by finding a different or more positive term to use when talking about individuals who have been formerly incarcerated. that's step one. step two is that we have to find ways to lift the values or individuals that are released from prison, one of the main institution that his we have been working with have been churches or congregations, faith congress games. because we believe that they play a vital role in being able to welcome an individual back in to their community and they could also stand on faith principles of forgiveness, respiration and redemption. and so i think that with those two we could be well on our way. >> horace, is it in soc