based off of what yours dimasi 15 yes women as to the alcohol industry really targeting women.but not only targeting women, but do you see them targeting more of a specific racial at the group as well, to? >> guest: you do see a huge vulnerability if you look at the data coming out of colleges to assert that the groups are actually drinking at a higher rate than others. so when you look at the upswing in young women, you see that women from different races having more trouble. if the complex dory. it is the number one predictor of whether you get into trouble is childhood abuse. that is the number one predictor. more than anything else. it is very much related to trauma. and therefore, trauma related rehab and treatment is really important. we've seen a wonderful upswing in the understanding that trauma is really to alcohol abuse. this is our easiest and most accessible drug in people do medicate with it and women do all the time. >> host: one point in time, used to be the mind that for the treatment providers is to not even address that. but now that has shifted, which i'm gla