dinesha silva farms cinnamon as people have done here for generations. after removing an outer layer of bark, they pry off strips of inner bark -- the quills will later be packaged as cinnamon sticks. >> "we also pack the little bits in and then let the entire thing dry in the sun. cinnamon is an important >>cinnamon is an important sideline that the family relies on to get by. dinesha's husband also works as a cabinetmaker. her brother has an administrative job. until now, the wood left over from the cinnamon harvest was a waste byproduct. now the family can sell it to jetwing and earn extra cash. hiran cooray is visiting another supplier. he has sold the waste wood in the past. small bakeries for instance sometimes use it as fuel. but since jetwing has started ordering from him, things have grown much simpler. >> these days i can sell in bulk to bulk buyers. in the past it was all small-scale stuff. jejetwing is sriri lanka's bigt buyer of the fuel, snapping up arouou a half ofof what's avavailabl the rise in demand has also led to a rise in price. and