dinkin' had a new 52-week high today. mcdonalds is up 40% in 2017. brands, the parent of taco bell, isn't far behind, up 30% year to date these drops could wind up squeezing stores and franchisees as labor and food costs increase over time. all this price cutting is interesting on a day when starbucks is going in the opposite direction, opening up its first reserve roastery in shanghai scott? >> kate rogers back in the newsroom for it. let's trade it >> i think the initiatives continue to grow >> the price target, 200 bucks >> yes again, what very have here, it's a name where you're getting execution on a global brand with new strategies in the retail sector i still think shake shack, where guy worked for a couple of hours last week, is interesting, not because the valuation is interesting but because these guys are starting to grow in ways that i wasn't sure they could. >> oh, look at that. >> i've seen this many times >> at least feign some sort of interest, just fake it wow, that's a great segment, guy. a couple of weeks ago we did a thing called