we're also joined by dino myers—lamptey, who set up his own advertising agency, the barber shop, andsaatchi. and we asked the three of you tojoin us on the media show because the christmas period is always crucial in us understanding media consumption, but particularly advertising consumption — what's working, what's not working, what formats people respond to, what formats are potentially now going out of date.

we're also joined by dino myers—lamptey, who set up his own advertising agency, the barber shop, andy sophie lewis, chief strategy officer from m&c saatchi. and we asked the three of you tojoin us on the media show because the christmas period is always crucial in us understanding media consumption, but particularly advertising consumption — what's working, what's not working, what formats people respond to, what formats are potentially now going out of date. so, thanks to three of you for coming on to help us with this. let's start with you, sophie. what trends have you observed within the adverts you make and the demands from your clients in the last few months? well, it's obviously been a difficult time. so, the run—up to christmas is traditionally when a vast majority of our clients make considerable amounts of their revenue. certainly, the retailers rely on that time. but obviously it was approached with some degree of caution for lots of reasons. obviously, consumers have been struggling and prices have been rising. so it was a difficult one, i think, to call in terms of how pe

we're also joined by dino myers—lamptey, who set up his own advertising agency, the barber shop, andsaatchi. and we asked the three of you tojoin us on the media show because the christmas period is always crucial in us understanding media consumption, but particularly advertising consumption — what's working, what's not working, what formats people respond to, what formats are potentially now going out of date. so, thanks to three of you for coming on to help us with this. let's start with you, sophie. what trends have you observed within the adverts you make and the demands from your clients in the last few months? well, it's obviously been a difficult time. so the run up to christmas is traditionally when a vast majority of our clients make considerable amounts of their revenue. certainly, the retailers rely on that time. but obviously it was approached with some degree of caution for lots of reasons. obviously, consumers have been struggling and prices have been rising. so it was a difficult one, i think, to call in terms of how people advertised, in terms of what was in advertis