closer to christmas though, amazon prime now's worldwide directder stephanie landry is seeing a change in client's wish lists. >> heading up to the holiday times, we've seen a shift with people buying more holiday stuff, toys, board games, electronics, more things for the holidays lately. >> reporter: amazon's prime now hubs operate pretty much the same as the online giant's traditional warehouses. though at a faster pace and higher turnover of inventory to keep up with customers' requests. it is keeping can up with the times giving you can only order using your mobile device. this holiday season, that's where more and more people are shopping. adobe saying mobile sales are up over 26% this season, accounting for 37% of all online shopping. as more shoppers phone it in. for "nightly business report," i'm mary thompson in manhattan. >>> meanwhile, the economy doing better, are consumers making more donations this year? patrick rooney, associate dean for academic affairs at indiana university's lilly family school of philanthropy. good to have you with us. last year americans gave someth