. >> none of the products were diseruptive.hey need another one. >> issue two is kind of fun here. your food could be telling you to go for a run. a new study has scientists calling for exercise data on food and drink packaging. so like instead of having calories, it would have a bigger impact on people to pick up like herbie's kitkat. you ran a few miles and you can burn this off. >> i think that's a fantastic idea. ump talking about this on the break, you constantly people say, i worked out, so i can have a cheeseburger. but that cheeseburger takes 5 miles to burn off. >> give people the information. let them -- >> we're an obese nation, but mostly i think this would work for younger people who don't understand what the cochlear intake actually is. realistically i can't see having the dunkin' donuts -- (?) >> you pick up a soda or one of the candy bars and all of a sudden you'll be like let me take a bottle of coke, for example, let me chug this and i'll run. what are you doing? you'll have a kitkat run or coke and run. >> on