the state governor says he says he expects to was to increase part of the disney channel launched and invest.

abc, espn, disney channel. they are facing challenges of viewers migrating to streaming services, advertising is lower, the cost of things like sports rights has been increasing. that business is really challenged. iger acknowledged the company's ongoing problems in the movie business. they had a huge run a few years ago with all those big marvel movies and star wars but they've been on a cold streak recently. the film studio lost money in this quarter. the summer is normally a good time for them. haidi: a lot of the cost benefits came from production cuts. does that create a pipeline issue? >> this is something we've seen with all the big media companies in this earnings cycle. they've been reporting better-than-expected numbers because of that. disney said, $3 billion reduction this year and content spending. of course, that's temporary. when actors and writers return to work, they will have to start spending money again on all those new movies and tv shows. at least for the short run, they are saving money i

that involves disney, warner, the turner cable channels. that number -- and supposedly the apple and amazon and nbc are licking their chops trying to get their hands on that. i think sports rights are going to keep soaring. >> i do wonder, for disney and the industry, if the cost discipline and cuts will come at the expense of growth ultimately. >> you have to wonder. again, if netflix keeps the spigot on and goes back to spending once the strike is over and is bombarding everybody with new material and then the others are not producing, you know, compelling new programming to stay on, then these marginal players are going to start really having trouble. i think it's -- you know, the keys so far to the streaming model has been fresh material to keep people renewing their subscriptions. if that's starts to taper down, who knows. how much do you need i have to admit, i keep finding things on these streaming services that have appeared and i never even knew they were there. there's a lot of stuff on there. >> yeah, especially when you go abroa

and in terms of disney plus the subscribing channel on on network tv in the first quarter of this yearnd 12 million subscribers. so i hate to be the one to say it. well, i don't actually. but go woke go broke. >> yeah, i mean, disney's the ultimate example of it. of course, ben, there is a huge battle going on in florida over this. florida, obviously. now the spiritual home, you might say , of anti—woke republic say, of anti—woke republic fervour. of course, donald trump based there. but it's the governor of florida, ron desantis, who has been leading the charge against disney. what's going on there? >> yeah, ron desantis, florida governor, massive republic was, until recently, donald trump's main rival for the republican nomination in the presidential race next year. so his role with disney first started when they publicly opposed . and this was publicly opposed. and this was really unprecedented for a big corporation. they publicly opposed new legislation, opposed his new legislation, which prevented schools or school children being taught about woke gender ideology and sexual sexual

and in terms of disney plus the subscribing channel on on network tv in the first quarter of this yearnd 12 million subscribers. so i hate to be the one to say it. well, i don't actually. but go woke go broke. >> yeah, i mean, disney's the ultimate example of it. of course, ben, there is a huge battle going on in florida over this. florida, obviously. now the spiritual home, you might say , of anti—woke republic say, of anti—woke republic fervour. of course, donald trump based there. but it's the governor of florida, ron desantis, who has been leading the charge against disney. what's going on there? >> yeah, ron desantis, florida governor, massive republic was, until recently, donald trump's main rival for the republican nomination in the presidential race next year. so his role with disney first started when they publicly opposed . and this was publicly opposed. and this was really unprecedented for a big corporation. they publicly opposed new legislation, opposed his new legislation, which prevented schools or school children being taught about woke gender ideology and sexual sexual

. >> right now get that core espn channel you need to subscribe to some sort of tv bundle. what espn and disneylked about is creating a vegs of espn that would go direct to consumer. likelialities keep something on linear tv with the same rights but need to renegotiate everything with the leagues to make sure they have the right to bring that simultaneously direct to consumers. this is obviously a complex thing. have to worry about relationships with the cable distributors et cetera. but what espn and disney and bob iger acknowledged in light of cord cutting they have to figure out how to efficiently and at the right price point figure thousand bring that direct to consumers as well, and if they have a big partner, amazon makes sense considering its reach and viewership stats, also remember, would make sense for them also, perhaps, to bring in the leagues as partners. far from a done deal makes sense disney is talking to everyone. >> point on espn plus watching a boston college/south carolina women's soccer game on espn+ because i know a player on one of the teams. ask you quickly. partner scal

channels beforehand >> yeah, 100%. so we got a toe in the water with the announcement of disney with sports gambling, with entertainment the disney kingdom is all of a sudden kevin mayer and they're going to play with what do you do with legacy assets, whether it's going to be a spinoff or find strategic partners for broadcasting and abc and other cable channels, the opportunity for investors is put that aside, let's look now at the new disney, which is parks, as well as film theatrical with streaming. that's good but i think why the stock is not up today is because a lot of investors have questions whether you're going to have the profitability of streaming as we had for decades with cable pay tv. >> is that a question? i don't know if that is a question i mean, you can look at the margins that netflix has versus the margins the media companies had call it a decade go and you could say it's completely different industries even. >> if you're an activist, you could say break up the parts to streaming. i think bob iger shouldn't be just thinking about those executives in entertainment but he should be talking to larry at

the lng export channels i do expect stronger gas prices for sure >> all right we look for that francisco, appreciate it thank you. >>> up next, the big streaming battle, it's not just disney looking to charge more for its content. what company is upping the price tag after the break. later. gm and ford are dipping into the session, how it might impact the broader spay "closing bell" will rht ba ckbeig businesses need 5g solutions today. that's why they choose t-mobile for business. mlb partners with t-mobile to not only enhance the fan experience, but to advance how the game is played. aaa relies on t-mobile's network to stay connected nationwide, so they can help get their members back on the road. and we're helping pano ai innovate, to stop the spread of wildfires. now's the time to see what america's largest 5g network can do for your business. >>> welcome back, the nfl is heading into the second year of its streaming, and it's shaking things up. they're adding new live kept in the direct-to-consumer product it's adding live coverage of nfl network to the base plan, and then hiking that price by $2 a month to 699 the nfl plus premiums are getting red zone and price of

disney. it created how many news cycles about what's going to happen to the linear channels. all the folks at places like abc will be sitting there listening, trying to figure out are they core or not core to the business as he referenced last time what's going to happen to some of these other pieces? what does it mean to have other partners i don't believe it when he said partnerships for espn that he was necessarily talking about this this is one sort of smaller piece. >> seems like a small piece. >> the question is, is there an nba deal or is there a deal with one of the leagues or many of the leagues? is there a deal with an amazon i still think that amazon-type of deal where they become a partner in some kind of gtc kind of property. but that's going to be the whole game. >> that would be good. but i think the bigger questions are around hulu, it is around sort of these assets that -- >> hulu is on a straight path to being sold or -- i mean, our parent company is going to sell its stake. i don't think that's up for grabs at this point. i think how much >> how much they p

disney even look like? do they own something like abc in the future? a lot of these linear channels have stopped growing."morning joe," we'll have a look at some of the stories making front page headlines across the country. "morning joe" will be right back. the country "morning joe" will be right back it's not just designed to look good... it's built to command attention. it's not just a comfortable interior... it's a quiet refuge. they're not just headlights... they light the way forward. the new fully electric audi q8 e-tron models... (wheezing) asthma isn't pretty. it's the moment when you realize that a good day... is about to become a bad one. but then, i remembered that the world is so much bigger than that, with trelegy. because one dose a day helps keep my asthma symptoms under control. and with 3 medicines in 1 inhaler, trelegy helps improve lung function so i can breathe easier for a full 24 hours. trelegy won't replace a rescue inhaler for sudden breathing problems. trelegy contains a medicine that increases risk of hospitalizations and death from asthma problems when used alone. when this me