sales, marketing, get out there and meet people and you don't know whether this connection is gone dma be the one which, you know, gets you your next founder or next sale. how do you account for the fact that chance encounters make a lot of people's luck? >> well, first of all, let me just talk about this idea of fear of missing out, right? fomo. a real phenomenon. a lot more people experiencing it today than ten years ago, five years ago. the counterargument is the joy of missing out. the jomo, every time -- every time -- every time you say no you are buying yourself space to think, to create and so on. so -- >> jomo, right? [ overlapping speakers ] >> we all work in an industry getting smaller and smaller, fewer of us doing more work than ever. i will disagree with you on one point, we are trying to do more with less, but when we say no, if you say no too often -- >> not set up for it. people are saying no too often end up getting laid off. that happened. >> start on this. the idea that -- i'm not advocating simply start saying no, you know, either randomly or completely or to become