. >> as dmnd for her product grew, lo low ta soon realized it wasn't possible for her to hand paint all of the glasses herself anymore. >> every broken glass. every 2:00 a.m. frazzled, oh my gosh, i can't do this anymore. i did it for four years on my own. i joous knew that i wanted more people tone joy my designs the only way to make that happen it wasn't going to be on my own. >> in order to scale her business, she would have to find someone in interesting in licensing her design. removing lolita from the tedious task of manufacturing and delivering the items. >> i wouldn't be attractive to a licensee if yoif my i.p. protected. it would put them at risk out there selling my product if i didn't have the copyrights on my designs. you need to copyright everything and you need to trademark any of your identities. >> lolita has a host of imitators. i know that there's been programs that i've seen in major retailers that have been shut down overnight because they didn't realize they were buying an absolute copyright infringement. >> when lolita met ray at santa barbara design studio, her dr