ar fashion designer doddz has worked with big names including dior, adidas and amazon, and talked mebig day. he has a balaclava on, is that in fashion these days? you could create anything you want to, but a bit of realism is actually more effective in some ways. absoutely. and digitalfashion, it is new for a lot of people, the sort of high—end abstract eccentric thing might be a huge gap for people to take. invisible woman, is this part of the show? yeah, yeah! i didn't know if something had gone wrong. this is all part of it. just clothes walking by themselves! how does it work, you buy an item then you own it forever? yes, you buy an item like you would on any e—commerce site, upload a photo and then it's almost like receiving it in the post the next day or something, you will get a photo with you wearing your outfit and then you will have access to these ar effects which will put the clothes on to you instantly. and unlike a regular fashion show, you can even try the clothes on. oh, that looks nice and warm — not that i can feel it, obviously. oh, great, you can see it all the wa