i mean a small dollars in g.d.p. in the private sector this is a this is not unprecedented situation and i do think that you can really look. into cases such as the u.k. as has been reliable as being a reliable indication of what's going on but what we do know in the american economy is that skill shortages are beginning to impact labor markets. anybody who's it global in america basically is you know can get a joke so the economy is i think in a pretty advanced stage credit cycle i don't think we can really i mean you keep talking about all this money sloshing around the system and the fact that we have failure of price discovery at the same time you can't really call that money money historically is a store of value or a means of exchange but we're talking about family by the central bank that's used for political favoritism and for political outcomes that's not money that those are coupons that are printed by a centralized autocracy to further their power structure but it's not quote money as we understand that te

six hundred thirty two dollars per month amounted to seven thousand five hundred eighty dollars per year so the total cost to give every homeless person an apartment in wichita kansas would be four point two billion dollars pesos could help us every homeless person for the next thirty six years i feel like that's a pretty good start to fixing overall but well ok. let's say you don't want to live in wichita fine how about toledo ohio he could afford to do that for the next thirty three years and thirty three years in somewhere other than wichita is better than thirty six which. i think i just lost my wichita fans that night sorry birds i'm sorry. this one sad bald man or. this is what we're talking about here but he's not going to house the homeless is he he preferred to continue to push anti-gravity boots on someone shopping for diapers i don't care what other people bought i don't really care other people have it haven't you noticed i never never talk to other people they're the worst but this is. what this isn't about jeff bezos this segment is about health care you all know that the u

dollar and so the us dollar. you know the solver and of the u.s. dollar gets to impose huge fines and sanctions and threaten all sorts of nations around the world and at first you know they came for the cubans and the european said nothing because they were not cuban and then they came for venezuela and then they came for iran and then they came for russia and then they started to impose sanctions on friendlier and friendlier countries europe said enough the u.s. is trying to control the european banking system remember they imposed the fact that so every single european bank had a report of every single customer every single transaction especially one through the u.s. dollars and the u.s. is opposed their u.s. dollar base has germany all over the world now european nation nations are saying no we're not going to be a part of this empire anymore because we need the box we need the money we're not we don't believe in your propaganda we don't think that your sanctions on iran have merit for any reason so we're just going to bypass them because we can

dollar has been frozen under the yoke of u.s. dollar germany and now it's breaking up we're going into and i have coined this phrase neo mercantilist you know i was the first to call this and he would just like i was the first to measure because in the twenty eleven i'm the first to mention the american toll ism in twenty seventeen and twenty eighteen we're going back to nineteenth century global economies again so i want to say that this is the sort of neo con hubris stick sort of what is called patriotism by some after john mccain stephan all the bits where he's for him but some could say it's called imperialism from the outside they might see it as very aggressive a neo con like and and are we here in christ report have warning to this. this is c.n.n. b.b.c. saying it and we've never even put that into context of just how much of the world economy is under sanctions by the u.s. because from a us perspective each one of the economic entities is targeted for good reason be it human rights violations terrorism crime nuclear trade

i mean there's more dollars than g.d.p. in the private sector this is a this is not unprecedented situation and i do think that you can really look. indicators such as the status of the u.k. as has been reliable as being a reliable indication of what's going on but what we do know in the american economy is that skill shortages are beginning to impact labor markets. anybody who's a global in america basically is you know can get a joke so the economy is i think in a pretty advanced stage of its credit cycle i don't think we can really i mean you keep talking about all this money sloshing around the system and the fact that we have failure of crisis governor at the same time you can't really call that money money has starkly is a store of value or a means of exchange but we're talking about family by the central bank that is for political favoritism and for political outcomes that's not money that those are coupons that are printed by a centralized autocracy to further their power structure but it's not quote money as i unde

tesla is ten billion dollars in debt. net flix eight billion dollars. a pop up lloyd germany's leading shipping company is seven billion dollars in the red these are just three examples of loose lending never before have companies worldwide had such easy access to money as in recent years. according to a study by the mckinsey management consultancy worldwide corporate debt has increased to sixty six trillion dollars almost double what it was at the start of the financial crisis ten years ago. money has never been as cheap as since the financial crisis central banks flooded the markets with trillions to help financial institutions and economies get back on their feet. the us federal reserve looks set to raise its key interest rate again the european central bank on the other hand is not ready to take that risk in fact the e.c.b. is still in crisis mode with its zero interest rate policy alone still caused virtually nothing some fear of the accumulated corporate debt could trigger the next global financial crisis. all the money that was borrowed has to be

dollar barring us become more expensive so people say there's a shortage of dollars that's really really not the case where day is a more expensive dollar so emerging markets and we have to pay more. to invest into the markets and that creates this impression of it or not enough dollars and then rich markets are plenty of dollars they're just more expensive and this makes a lot of these equations a little bit difficult for the broader emerging markets but argentina and tricky those are you. nic problems are far exceed any dollar these and when the pace of plunges twenty five percent intraday that is unrelated to the dollar the same with the turkish lira when the when these currencies drop in the teens yeah from from a few days earlier that internally she and i and the other hand when it went fairly. it how well the emerging markets have they have an issue with with their own currency that could be based on the dollar but in terms of argentina in turkey those issues are purely country specific and you mentioned a lot of the issues in argentina and that is and related to the dollar. well i

and for penalties let's not forget that the us imported three dollars of chinese products for every dollar of american goods by china last year this threat came after trump and said he was considering expanding penalty to an additional two hundred sixty seven billion dollars of chinese products that will be on top of the fifty billion dollars of goods already had by twenty five percent duties and another two hundred billion dollars on which the washington is poised to raise tyreese any moment how u.s. companies responding out there are worried that we have to take a look too awful stock on monday down over one percent as they did some of the providers in asia after trying to pressure the eiffel maker to bring back manufacturing to the u.s. as a way to avoid the impact. on some of its products about let's not forget that our ball is already committed to contribute to the u.s. economy with a run three hundred fifty billion dollars over the next five years and also we need to take into account factors like out commentates asian or of u.s. manufacturing workers are really prepared to take into

the dollar is falling.ime it goes up. every time they are looking for this fall. eventually they will be right. there is no doubt about that. nejra: you have three different scenarios. two where the dollar keeps rising. one where it does fall. walk us through how this works. >> the fed is raising rates, the u.s. economy is doing well. steady as she goes, the dollar does well. that is the world we are living in. the second world is, the fed says we are done. equilibrium.s at rates are high enough. that is where my view comes under pressure. that is what the consensus gets kicked in. the u.s. economy slows dramatically. -- one, theens, dollar wins. two, i lose. third, the economy slows down and global growth goes down and the dollar goes up. two sides were i win and one game where i lose. that means you should belong the dollar as an investor. there are trading opportunities all over the place. as an investor, the dollar is the currency to own. nejra: even against other g10 currencies, you are looking at -- >

i mean small dollars in g.d.p. in the private sector this is a this is not unprecedented situation and i do think that you could really look. into cases such as the u.k. as has been reliable as being a reliable indication of what's going on but what we do know in the american economy is that skill shortages are beginning to impact labor markets. anybody who's it global in america basically is you know can get a joke so the economy is i think in a pretty advanced stage credit cycle i don't think we can really i mean you keep talking about all this money sloshing around the system and the fact that we have failure of crisis governor at the same time you can't really call that money money historically is a store of value or a means of exchange but we're talking about family by the central bank that's used for political favoritism and for political outcomes that's not money that those are coupons that are printed by a centralized autocracy to further their power structure but it's not quote money as we understand that

into pesos a tragedy for people like him who had been investing in dollars for decades. but the. country has then through fifteen crises since one thousand nine hundred fifty five and they said over and over again if you bet on the dollar you'll lose it's people who only experience their pieces losing of value. go also said that many argentinians today are still afraid to leave their money in the bank after renewed fall in the peso in recent weeks their assets have lost another four percent in value. have learned long ago how to predict the crisis that's why they want to carelessly stumble into the next one so quickly by leaving their money in the bank. the u.s. federal reserve says argentina holds the largest amount of dollars per capita after the us but the majority of that wealth is deposited in foreign accounts what's more a university of buenos aires study says argentina is the latin american country with the devaluation of the currency has the greatest impact on inflation. for most of the network estimates regarding exchange rates if they go up or the peso loses in

dollars tariffs on chinese goods sixty billion dollars worth of chinese terrace on u.s. goods which side hurts more. the u.s. economy can hardly replace the chinese goods so it's not like these goods will be produced in the united states what's going to happen probably is that prices of the chinese goods will increase maybe the chinese currency will devalue a little about in the end it could very well be that the u.s. is the loser or the u.s. consumer is the biggest loser in this thing so it's not clear that this will hit the chinese more than the u.s. now winter giants like washington and beijing fight with each other where does that to dispute leafier up. well europe has no interest in global protectionism increasing on the other hand there are opportunities for european companies now and there are opportunities for europe to get to stay out of this route so it could be that on the one hand the chinese will make concessions to the europeans to intensify trade with europe and it could also be that some european companies those competing with chinese companies in the u.s

so we are in a new era of multi-trillion dollar companies and are going to see twenty billion dollar moves ten billion dollars moves on a regular basis as you continue to ramp up this market capitalization so it sounds on paper like a big move but relative to the market as a whole it's kind of like expected well many people around the world economy in particular the likes of paul krugman have been saying well you know where's the inflation there's no inflation all the peter schiff sort of people said there was going to be massive inflation because of all this money printing and quantitative easing and negative interest rates there's no inflation however because of the debt bubble and the black hole of debt there and that there would be bigger deflation and yet here we've seen as janet yellen recently suggested that the fed should. future booms right that the fed to deal with any crash they should promise market participants which eighty four percent of stocks in the us are held by the top ten percent but that they should promise market participants a boom and is this the sort of melt

dollar and divergence. are going to end up regardless of the reality of fundamentals underlying, you would get impact on the em's if we get a sharp move in the u.s. dollar and some sort of -- one or two of the em's having difficulties. that is why as an investor you say, what do i do? i have to look at the situation and focus on the areas where they are anchored towards stronger economies. china ask as a good anchor for some of the em -- acts as a good anchor for some of the em's. haidi: the valuations are so cheap, particularly for hong kong. would you be tempted to get back in? toby: it is whether china is the largest em in the world. it depends on how you look at it. at the end of the day people watch china closely. the data is consistently one that shows rationing growth and stability. at some point the trade conflict and level of risk, you go, i want to put myself in china women have this messy escalation. fundamentally -- when we have this messy escalation. fundamentally i would get into that space wi

i think until now, it has been received of the dollar. positive -- dollar positive.n the context of the u.s., we need to look at the underlying dynamics. i think that is an important constituent in the dollar's performance. if we are going to see a general deceleration in terms of u.s. activity at the end of this year and throughout 2019, we're looking for growth to drop to 2019, that has an impact on the pace of tightening. i think it is more about the path of the trajectory into 2019. i think that is going to be much slower than we have been accustomed to our been anticipating. i think that provides a rationale for the dollar to stop and lose ground, which is beneficial for the making america great trade story. trevor: in terms of emerging markets, you have a combination of a strong dollar rising, which increases the cost of finance and money emerging-market economies. at the same time china is slowing down, emerging markets are rising. there are many companies caught in that crosswind. there is lots of bad news for emerging-market. my own view is that i would only

hundred billion dollars worth of products. on the other side china its imports from the u.s. last year totaled one hundred twenty nine billion dollars only about a quarter of the value of u.s. bound exports in the summer china responded to u.s. tariffs by imposing judi's on some fifty billion dollars worth of u.s. goods and now it's retaliated again by adding duties to a further sixty billion dollars of u.s. goods but if the u.s. ups the ante again china doesn't have much room to move. meanwhile the war of words has also escalated here's what u.s. secretary of state mike pump aoe had to say about the trade war when he appeared on u.s. television on sunday. we know this much the trade war. against the united states has been going on for years. here's what's different this administration. determined to win it china for its part accuses the united states of bullying with no sign of a let up in the tit for tat dispute economists say the real losers in this trade battle are likely to be consumers in both. on trees. now for more let

have three hundred dollars left on that's why i come here every tuesday.ne in seven adults and a fifth the children of france lives below the poverty line that's less than thirteen hundred dollars a month activists say the situation is urgent it's why the french president has launched what he calls a new battle against the scandal of poverty so. this is not a charity because it's not a question of helping people to live a bit better it's all about pulling them out of poverty nine billion dollars will be invested over four years the focus will be on creating long term opportunities and jobs for people lifting them out of poverty through work and off welfare focus on more child care and support for deprived school children and also training and apprenticeship schemes the young adults. over two years also about having enough money so that you can look after yourself feed yourself and have a roof over your head as far as this is concerned the president does not want to increase the minimum funding for survival michael says he wants to eliminate poverty in fran

once worth one point six billion dollars b.j. malley is indian property including villas planes and cards was supposed to be auctioned off to pay his criticism. but they're still waiting for their money they jay fled the country owing more than one point three billion dollars to india's banks. he ended up in london denying he was playing his debts he calls his decision to move to the u.k. a forced exon. home for the billionaire izzy's if they million dollar mansion in hartford share north of london our request for an interview went unanswered. but we finally caught sight of him last march when the formula one season kicked off. and. he shows up with his new car in front of cameras from all over the world. when questioned about his financial dealings v.j. says he has done nothing wrong i do not or one you will personally do with any bank. kingfisher airlines limited unfortunately closed down the business and they tried to hold me personally responsible because one fullface good two thirds of the country right. why should i let my

has said it will donate twenty million dollars of my.one hundred twenty million dollars golden parachute to various me to charity les moonves being a super predator of women and a destroyer of their careers was hardly a huge secret but is losing twenty out of one hundred twenty million dollars really enough to deter other high profile executives from rolling the dice on sexual harassment or is it time corporate america started punishing the predators for once in the only place they seem to really care about their wallets. man i wish i wish because there's seems like this is ridiculous twenty million dollars is what he's given you know i mean do you think of the no no i mean i am tired of the golden parachute right i mean and so i mean twenty million dollars should you know groups are fighting for this for me too and all of it is is a lot of money but for a guy like les moonves who has made probably would close to a billion and those were in his whole career the just be way more money than twenty million dollars i mean the hundred twenty

it was a weaker dollar story and now it is a mixed dollar story, the dollar getting a little bit of steamesterday. a 3.07 time print on the 10 year. shape up andestors start to pay attention? that is the question from markets. david: they are yawning so far. alix: gold. david: we do not yawn at gold. time, the month of september -- sky and its did -- bid. sunday, the pga tour championship concludes. let's get an update on all of the things making news out of the business world. taylor: president trump indicates a trade war with china will not be a short one. in the wake of the latest round of tariffs, he told foxnews it is time to take a stand on china . the next round of tariffs take effect on monday and beijing retaliated. accusing supreme court nominee brett kavanaugh of sexual assault is willing to testify but not until thursday. monday, whentend the senate judiciary committee requested. no response by the committee. leaders warned time is running out to make a deal for brexit. the e.u. projected the current blueprint -- there will be a november summit to sign the divorce agreement if

dollars additional. full twenty nine.and that's our show for this week but remember you can get in touch with us via twitter use the hash tag a j c t c when you do or drop us an e-mail counting the cost of al-jazeera dot net our address is more for you online at al-jazeera dot com slash c.t.c. that will take you straight to our page which has individual reports links and the entire episode for you to catch up on. for this edition of counting the cost i'm sam is a than from the whole team thanks for joining us the news is next. october on al-jazeera. in a new sea then i'll just hear a correspondent returns with more personal stories from our journalists from around the world. brazilians are getting ready for elections but the main presidential contender is barred from the polls as he served time in jail for corruption. from the u.s. and beyond fault find investigate the stories beyond the headlines after a three year delay afghanistan will finally hold its pollen and tree elections but what direction the country takes with

shirt fifty dollars and some nachos. right where is the lot of point out the fine print where it said it was actually just fifty dollars worth of nachos. plus the bureau was only scaling back on supervising lenders and just taking action against lenders if it receives a complaint so they'll wait until something bad happens before they do something that sounds like a terrible plan out that sounds like every superhero i've seen in a movie ever. did you hear about the new superman movie where he just squats outside of lex luthor house waiting for him to go up. no because it doesn't exist. but plus after twelve years of this law these bad actors of learned their lesson especially since the agency delivered more than one hundred thirty million dollars of relief to service members and handled over seventy one thousand complaints i've got news for you brad people don't always learn their lesson the law was necessary because even department of defense research shows military members are four times as likely to be preyed upon wil

two hundred seventy eight dollars. so you've got to be a true believer i mean you can be a true believer or not i am a true believer because i've experienced this ten twenty thirty times over and that's just the nature of it that's what that's how it's been working out it's only nine years old it's an infant it's a beautiful infant and you know it's being baptized by fire and the reality is it's nothing else has happened like this in the past and that all makes sense and for every buyer there's a seller eccentric but the reason i ask it and jeffrey to you in. the both in the futures world you know that i used to regulate and in the equities world when you have big large huge trade you don't really market moving trades they require that you do those at certain times and they even used to do that in the o.t.c. space just so they don't push markets around so regardless of where these you know hundred lots in a sub wall a big point came from you know does it and i know you don't like regulation in general jeffrey but does

now we're holding that bullish dollar view >> one final question about another dollar the canadian officials will have the great pleasure today of sitting down to restart negotiations with their u.s. counterparts on a nafta replacement. what are you watching for out of those talks? what impact do you expect to see on the canadian dollar >> if there's good news, it would be good for the canadian dollar there would be relief. we also have a central bank meeting coming up. expectations of another later on this year from bank of canada. certainly there would be relief. it was a disappointment at the end of last week that those talks fell apart perhaps not an enormous surprise for many commentators. we are looking for something positive after those talks >> we have to leave it there thank you very much for your thoughts >>> full-year pretax profits for barratt has jumped they got a boost from higher housing completion and rising margins. barratt added that it is well positioned to improve performance going forward. >>> and london house prices are robust but the market lacks urgency, that's accord

the dollar is news stream. in a war it's a been weaponized and weaponized and the empire that is the us is expanded and controlled through the world's dependence on dollars to survive and that's to post world war two order that's the the legacy of the bretton woods agreement and this is what countries are now fighting to to get out of this constraint out of this choke hold of the dollar but it's a classic set up a first they came for the communist and i didn't say anything because blah blah blah so here they first they came for cuba and i didn't say anything because i wasn't communist are our country wasn't communist then they came for venezuela then they came for iran and then they are starting to use that weapon that power that hubris the emperor the empire gets less and less happy that you might betray them in any way so this is what we're at the point now where you know the u.s. has decided again to impose sanctions on iran and europe you better abide or we're going to sanction you like you know those big i

dollar look turkey started talking about the wolf the wild wolves of america. stop crying wolf grown grow a pair and a dog crypto hard money real hard body oh that's right you're all paul paul paul paul paul paul paul paul well whatever swiss bank account you have in the way just go there and shut up well allegedly or maybe i made that up who cares it doesn't peanut who cares just go away shut up he is a member turkey is a member of nato and of course this he's backed up by the talk coming from germany as well germany is always in the middle of whatever empire is falling apart and a new one rising so we'll see what happens in that it's just a signal these are signals and perhaps like the others before him they'll just be destroyed but the big wildcard of course what most geopolitics and geo economics of the last twenty years is really about is the rise of china and you could kind of see that in two thousand we as a nation gave up on our own people that's when you see all of the charts start to. fall apart for what wealth and income gap is what the ordinary work

growth to twenty thousand dollars. china's building two point one billion dollars ai industrial park but don't let the numbers overwhelm. the only number you need to remember is one one business shows you can't afford to miss the one and only. mask eyes are this is the kaiser report navigating the we board of your mind oh this is an s. . i must be stacey. max you know i'm so excited to get to the second half because you interviewed michael hudson you already did that for us so we're so excited to get to that we're actually going to have this half quite short for the extended interview with dr michael hudson about debt and. of course he is an economist and a historian an economic historian and he has amazing stories but our history is being written today and that is turkey calls us wild wolves that was to abandon dollar in trade turkish president last sunday vowed and karo would pursue non-dollar transactions and trade with russia and other countries accusing the us of behaving like wild wolves he was encouraged to exte

dollars additional. full twenty nine.and that's our show for this week but remember you can get in touch with us via twitter use the hash tag a j c t c when you do or drop us an e-mail counting the cost of al-jazeera dot net in our address is more for you on live at al-jazeera dot com slash c.t.c. that will take you straight to our page which has individual reports links and entire search for you to catch up on. for this edition of counting the cost i'm sam is a than from the whole team thanks for joining us the news hour is next. under president trump finding asylum in the u.s. has become harder than ever i am put in place a zero tolerance policy if you are mark going on a trial then we will prosecute you and that child may be separated from you thousands of families escaping violence at home now face separation detention and deportation as the u.s. closes its doors no shelter on out just. yet. in recent years the sawhill of north africa has witnessed the so-called war on terror. but is this official narrative. a larger

dollar?is: i do think absolutely, they are the two, if you look at variability of the market, that is causing a lot of the gains in that situation. so you probably want to see reversal which changes the psyche of trade, which is that we believe the dollar is on joe word trajectory -- is on downward trajectory. the trade situation, if we get clarity that makes us believe we are past the end of this, getting closer to diplomatic resolutions between china and the u.s. and supply chain countries see reversal as well, then perhaps we can have confidence to do our toe in. inhink valuations are cheap these markets because it is difficult to put a value on them because of the assumptions you have to price into your model changing all the time. my view is to continue trading where the trends are bearish on emerging markets. we need to see a section about the u.s. dollar going lower. we need to see clarity that makes us believe trade tensions are coming to some sort of a close. are there almost as much

a hit netting a total of eleven million dollars since two thousand and ten making big bucks off the future of foot soldiers in america's military industrial complex you know you might be shocked if you weren't already watching the whole. thing. but that's. the bottom. like you that i got. to watch i robot for a while and. goodness man this is a monstrous monstrous mess they've got going on here it's pretty incredible how big is that. i mean it is it's wild companies as centrally bought internet ads that the you know the they describe them as official recruitment sites just to suck all these kids in there anybody looking to join it was started in twenty ten but you know you get this what was until twenty sixteen that a statement saying the government private sponsored web site was then added to the sites the websites actually stated the personal information would not be shared with anyone else but basically they did share it with everybody else it's pretty incredible and then some of we can go through the lists. that were used and you can see that some of them actually look pretty i

china has announced they will hike tariffs on sixty billion dollars worth of u.s. goods it's in response to the u.s. imposing tariffs on two hundred billion dollars of chinese imports monday's announcement is the third time this year the u.s. has imposed penalties on chinese goods in july twenty five percent duties were applied to thirty four billion dollars worth of imports a month later and sixteen billion dollars worth of goods were targeted in both cases beijing responded in kind imposing equal tariffs on the goods it imported from the u.s. and now the latest round of tariffs the biggest yet ten percent will be levied on two hundred billion dollars worth of chinese goods rising to twenty five percent in january well despite its response china is increasingly on the back foot it's more than five hundred billion dollars worth of goods to the u.s. and imports just over a third of that amount from the u.s. it already penalizes the u.s. than most of its imports so we'll need to find new ways to retaliate in future where president donald trump addressed the new tarif

and i was an ok hundred dollars a day seven days a week that's seven hundred dollars a course of a whole week and so i just came to the conclusion you know what i get me a van fix it up so that you know i can be comfortable in it it makes financial sense because i get to keep the majority of my money versus just just on the way on housing and stuff like that. is my first and then. get worse. and that's the biggest. gerri. my very long winter temperatures sometimes drop of minus twenty. for the time b. c. is ready everything has happened so quickly it's very hard to find a place to. make shift housing known as man camps minet by the hundreds on the edge of town for close to two he said it's. these dormitory towns built by necessity and empty lots of free speech one hundred and one hundred fifty dollars a night to meals including. a two thousand and twelve the population living in these men camps was estimated to be over ten thousand guys from. florida nevada. the bokken shale. i wasn't doing anything i was going into debt so i decided to go from an area that had almost ten percent unemplo

dollars in august to support the dollar.expect one of the same this month as the fed prepares to raise rates, keeping its currency at the week end -- weak end. diamond buyers reject a lower quality stones, highlighting the state of the low-end diamond market. they made a similar gesture in on highn india's ban denomination notes depressed demand. it has been hit by two much supply and man-made stones -- and man-madely stones. colin kaepernick struck a new deal with nike even of he is not playing in the nfl. he posted an ad featuring his "believe ine words something, even if it means sacrificing everything. #justdoit." global news, 24 hours a day, on twitter,t tictoc on powered by more than 2700 journalists and analysts in more than 120 countries. i am haslinda amin. this is bloomberg. yvonne: we are counting down to some of the major market opens in the asia-pacific. let's bring in sophie kamaruddin. we do not get a whole lot of direction, so i guess we have to take our cues from e.m. sophie: that will be playing large into

is already sizeable nine hundred seventy one million dollar value revenue amassed by sponsors for the n.b.a. for example exceeded almost one hundred sixty six million dollars with state farm and playstation nabbing the top two spots according to nielsen sponsors of sports are starting to put their advertising revenue into new products streams for their sports obsessed customers papa johns is one such example as they offer pizza specials during local and regional sporting events if the home team wins that money enabled founder john shatner to contribute money back to the university of louisville and sit on its board as well as local impacts to the economy this relationship between sports and their advertisers has long reaching impacts and many will only see profit margins kid to new to grow in the coming years. and we are joined by the aforementioned regina that was very good thank you so much so the difference that we were speaking about earlier i found pretty fascinating that the sponsors the branding in the u.s. you know they really like the teams but not so around the world that's