moms kind of just know when something is wrong. >> obviously, domenico, that was directed at women.nts used. the difference, obviously, women featured in the mama grizzly and in the new one with the tea party, you see a lot of big burly guys at the rallies. >> sure. she had campaigned for a lot of women. she endorsed a lot of men during the campaign as well. this ad, really, this web video. there's no money behind it. this web video had been -- it's sort of a good bookend to the end of the primary season. she's touting the fact that the tea party is a movement that's here, that needs to be reckoned with. we've been talking about the biggest story line heading into this election, the lack of democratic enthusiasm. you can see all the people in that web video certainly fired up. they're going to vote. sarah palin attaching herself to this movement. she's been doing that for the past year or so. we saw her speak in nashville and boston, other places really leading parts of the tea party. not saying she's a leader. >> heavy on enthusiasm with this web video, but short on specifics of wh