. >> reporter: dominic ortiz is the ceo of the hotel and says this is a huge honor. >> look, when we sat down with paul and gene and said how do we bring excitement to this brand and how do we elevate our game and become next level, i think it was destined that we would be on this path. >> reporter: kiss rock stars paul stanley and gene simmons are the co-founders of rock and brews. for them the goal is to provide high quality entertainment in northern wisconsin. >> you don't have to go to vegas, we will bring vegas to you. so what we're doing here is doing a state of the art installation which will be unlike anything you can imagine. >> and this is what it's all about. you come here to these folks and you will meet culture, great experience, gaming, food, music. it's going to be the best time you have had. >> but the fun doesn't stop there. kiss is set to perform at the international raceway with 60,000 expected to be in attendance. >> for us it's like coming home. it really s when we started out other bands were flying over these areas to play los angeles or play new york and this