pitt says he was eager to work with andrew dominik again. >> walk into the bank just before noon. >> reporter: who directed him in "the assassination of jesse james." >> head back like so. >> reporter: the film was a box office disaster and dominik was having trouble finding another project. >> he was in, like, director's jail because "jesse james" wasn't considered a success. to me, it's the one i'm most proud of. >> reporter: so, when the director told him he was excited about a new story, pitt readily signed on as both star and producer. gandolfini was a tougher sell. >> i didn't want to do another mob guy for a long time and -- >> reporter: why? >> well, why, i did it for ten years. i had no more tricks. i couldn't pull anything out of the hat for this kind of thing. >> reporter: but dominik persisted. >> he tortured me, tortured me. then i started thinking, maybe, i've done a bunch of these guys and this is kind of the final nail in the coffin. this is where you are at the end. >> no [ bleep ]. no more booze. no nothing. >> i don't take orders from [ bleep ] like you! >> so, may

. >> with the living room demolition a success, dominik and max bring the footage into edit. >> we super looks as if both were happening at the same time. as if svenn was able to pull the table cloth from under the dish answers the table was following on to mic a hael. >> with the magic of editing police, the filmmakers are happy with the result. however they do notice one small mistake. >> in the front you see a pin that is slightly moving so there is a mask that is not running correctly. this could be a clue that this video is faked. >> okay you need serious to know that is fake. >> in august of 2011, the theater launches the magic show online. it tricked viewers earning more than 10 million hits turning michael and svenn into internet celebrities. >> i think it's cool. >> my father suggested we print autograph cards. >> it went all over the world so people in australia and people in south america, they were watching our video, so that was really, really exciting. >> i think this video went viral because it's really well done. it's short, sharp and shocking. >> there's an immediate fee