when you started, you became very big and popular during the -- people call you the original don draperly, because don draper -- the "mad men," they were anti-semimites, they were racist, womanizers. they were drunks. but worst of all, they had no talent. i've got talent. >> jimmy: you sure do. "i want my mtv" is a slogan that you came up with. how did that happen? >> well, it's hard for people today to understand, but mtv when it first started in 1982 was a dog. i mean, they were in production for a year with no cable operator playing them. >> jimmy: right. >> they asked me to come in to see if i could help. i said i think i can save you. what would you do? well, first thing i would do is take the mtv logo and i would make it come to life by putting like a rolling stone logo in it. >> jimmy: and you did. >> and at the end of the commercial, the voice would say if you don't get mtv where you live, pick up the phone, take your local cable operator, and at that point, have somebody like mick jagger pick up the phone and say i want my mtv. >> jimmy: how do you get mick jagger to go along w