. >> but still in terms of -- >> i remember talking with don graham's mother catherine, it was 1977, 1978, a number of years after watergate. she said oh, we had a really good business year, we made you know, millions of dollars and so forth. and i said well, i thought it was a pretty good news year too. and she said that doesn't make any difference. and i remember going to ben and crying and said what do you mean, what are we doing this for? she said it doesn't make any difference. what she meant is they had a monopoly, that if there were lots of good stories in the paper, you really wouldn't sell more newspapers or more advertising. but what she said and what she did and what don does and what the current leadership at the post does, says we're going to spend the money on having a news organization, reporters and editors, that will go the extra mile. >> how is that different? >> i guess my point is, i think it functions both on the editorial and the business side. so many of the things we're talking about here, i mean the fact that, you talked before about you know, how many report