we met don hall jr., current ceo and grandson of joyce hall at hallmark headquarters in kansas city, missouri. he gave us his secrets of success in this week's learning from the pros. >> i think you're starting to drift when you go back to formula, when you're satisfied with where you are. results may be okay at that point, but if they're okay and it doesn't propel you to try to find out what's next, i think those are the early signs that you're not focusing enough, that you're not driving hard enough, that you're not moving quickly enough, and you're not creating enough accountability for people to stretch themselves further. and i think every great business sees those signs and constantly looks for a way to change them. obviously, if you don't catch those signs early enough, they become much more apparent in the marketplace and your consumers and your customers start telling you that you're falling behind. it's so important for a company to be a good collaborator. to be open to the sense of possibilities. we have challenged all of our creative people to take five days out of the of

hall, jr. is president of hag mark cards. don, thank you for joining us.alk about the issues you have to to to keep up with the times. >> we're very happy about the business. u.s. consumers have changed over 6.5 billion greeting cards last year. and that means about 13 billion people touched a greeting card, whether they were the sender or the receiver. so it's still a very active part of our business portfolio. >> so, don, you think the greeting card business is still alive and well? >> oh, we think it's very healthy. >> even in the digital age, aren't people taking pictures and exchanging them with funny messages on their phones? >> oh, yeah, people are finding new ways to express their sentiments. but unlike other industries, the greeting card industry has not been disrupted by technology. not at all like newspapers or books or cds or film. >> but revenue is lower over the last few years. the volume is down? >> yeah, slightly. but slightly, it's not a significant decline. it's still a very important category. you go to some 60,000 retailers that we sell