. >> she showed us her card designs featuring new york baseball legends, don mattingly, doc gooden, tome from new york because that's my reference point, that were heroes to my friends, to my dad, to my uncle, favorite player, my sister's flavor player. but i feel like i'm really becoming a baseball fan through this project. >> really? >> yeah. >> just because of being involved with the cards? >> just because of the cards. >> this week, tops also entered the nft market with limited edition digital cards tracked and authenticated with block chain technology. but laraschi says tops' focus remains the same. >> trading cards in their essence, it's a connection. you're a player to a moment. it's like a marker on a timeline. >> that doesn't go away no matter what virtual world we create for us now. >> that never goes away. as long as there's an image, whether digital or whether it's physical, it doesn't go away. >> all because they wanted to sell more gum. >> all because they wanted to sell more gum. >> now the gum no longer exists in the cards. but our producer, tony, was able to purchase so