tom donahue of porter novelli, the global public relations agency, helps companies like carnival when they get some bad press. thank you for joining us. how bad is it? >> well, don it is bad, but doesn't necessarily have to be permanent. they have to generate some more goodwill. they had problems of the mechanical time. now they need to generate some goodwill. >> goodwill. what do they do to recover? goodwill will help their stock prices and get people back on their ships and interested in going on a cruise? >> it does happen in airlines, in cruise ships, where these are large, complicated vessels and aircraft, and when something goes wrong, the preeminent obligation is to communicate with the passengers. >> you believe the problem really is -- these are mechanical problems and they probably happen all the time. but all eyes are on carnival because of what happened with triumph. do you think that these are problems that happen all the time and they need to communicate better, that's it? >> i think that's part of it. i think operationally i have to assume that they're doing the right thing. i know they're reviewing their fleet right now to see if they have the ri