. >>> dividend investing should be part of most everybody's portfolio, so says don schreiber, co-authorf the new edition of all about dividend investing and president and ceo of wbi investments. great to have you on the program. >> thanks, maria. >> thank you very much for joining me. what is dividend investing. why is it so important to investors? >> dividend investing really focusing on dividend investing is to capture the income, the cash flow that is being paid pretty much reliably every quarter by companies to make their stock more attractive to investors. >> so you're getting a regular stream of income? >> yes. >> should i be reinvesting that money or take the income and go save it? >> well, either way. whether you're in the income phase and you need to take the income. one of the things we've learned over the last ten years, especially as we've been in financial crisis, is many of the great companies that people routinely invested in for 20, 30, 40 years, that wasn't a good strategy. just not to look at the underlying fundamentals of the company. so i think it is important to mak