this is don thompson, who joined in july, and he's saying, look, our same store sales up 9%, holy cowll, sales were not doing great, and, you know, a multiyear low in october, bam, noember happens, thanksgiving, you know, great sales, we got to open for christmas. i think that's the logic there. neil: they can encourage franchises to do this, they decide themselves, but like any business, they like t make money. they are going to push it. >> that's right. they are going to push it. when the company says, look, we made $55 # -- 5500 average per restaurant, they will have to open. growing up, i loved that all the stores were closed an only the gas station s open on christmas day. neil: that means you actually enjoyed your family. >> yes. neil: i think they stumbled upon something, all the retailers and all, made a ton of money, like fool's gold. it is llke the airlines thahat nickeled and dimed us on the blanket, the soda, the peanuts, nickel and dime and everything and make billions. now, thht's the way we've gone. >> i wound -- i wonder, too, i know they made a lot of money on thanksg