. >> i should add real quick donner is holding a catalog here. this is something that book buyers, librarians, media, this is what you put together so that they know what's coming out and you can essentially pitch them on the books. >> publishers think in terms of seasonal lists. most have two or three per year and again i don't know if you can read that this is the full list and what we do is descriptive copy for every book has a biography of the author and jackets and just sometimes quotes or examples from the book and i think you summarized it perfectly i think the main tools for booksellers the publicists use it for media. we use it for authors and agents so that they can see what individual publishers are doing. and you know, we have to plan books into the marketplace six, nine months ahead of time and so you have to have something that's sort of polished like this so that their retailers and publishing folks can see what the final book will look like because some of these books haven't been finished. they are still being written so we don't