to your point, carl and ceo donohoe were not on the same side for a long time.ll of sudden played kumbayah. >> that was funny. >> all of sudden these guys are at least on same side. here is the last part what if your ceo donohoe and your company is worth better broken up into the parts in case of paypal? he is gonzo. melissa: there is former paypal executive, keith ray boy, has a novel suggestion to solve that problem. rebrand the whole thing as paypal. he said, change the logos, change the page, change the shirts. same value as spinning off paypal. call it paypal on the top, don't break it up. >> don't break it up? melissa: then you don't pay investment bankers. slap paypal over your ebay and communicates the same message, you're saying paypal is what is driving things here. >> there is utility to spinning it out, right? gets its own capitalization. >> melissa, they want to unlock the value. they just don't want to change the stationary. melissa: you leave ebay to die. >> ebay is going away. >> you do what time warner did. jeff bewkes, did a great job breaking