it is owned d operated by dorothy king-jernegan and her children, four daughters and two sons. business acumen passed, generation to generation. >> consistency, that's the key to having a successful business. >> knowing the history, i love it. >> reporter: it is a history that stretches back to a shoeless family in rural alabama. one that moved to oakland in the 50s, and one that saw dorothy everett, a single mother of eight, open her first restaurant, with that sauce in 1973. it provided a good living and created a desire for something more. >> my mom said to me, "dorothy they are not going to give a black woman that much money." >> reporter: but they did, and after a stint at the haas business school at u.c. berkeley, king-jernegan opened this location; one that includes a music venue, and has played host to a string of sports and entertainment celebrities, contacts and connections that are leading everett & jones to a southern california expansion. >> were expanding to l.a. >> reporter: along with the bricks and mortar, and researching opportunities for their ribs in retail,