virginia tech professor doug buhlman. he has written extensively on the topic. also the recipient of the hollow lens lens research grant from microsoft. apple also reports earnings next tuesday. that's going to be about iphones, though. not about virtual reality. >> yes. this call by piper to buy it, they see 50% gains by the time the seven rolls around possibly in september. >> to me i'm looking at the commentary around china. if you weren't paying attention to any of the news reports and just looking at stores and i phones sales, he wouldn't know there was an issue with the growth showdown. does his language shift at all around that, or does he continue to be bullish about consumer spend sng. >> we saw star wars language shift dramatically too. >> starbucks began in the red, and then cramer was talking about the way they're getting people through stores faster. comps up. traffic is up. not just in china and arnold the world, but 9% comp growth in the states. netflix is the one that sort of has people skramping their heads today. fang has done pretty well durin