caroline: that was doug derwin. joining us is alistair barr.iece on the bloomberg right now. $2 million this man is willing to spend. you think people are listening? >> i think people might listen now. they stopped listening in the last few weeks i would say. lon joined the e advisory council, there was protest about it. now it has died down. this is an effort to try to get the process going again. caroline: when you were looking at the background, he has this successful career. he was a lawyer. he had cash she was going to put into tesla and was so angered by the relationship he decided to renege on that purchase and spend heavily. what do we expect to cover in this campaign? >> i think he came from nowhere. he was an i.t. lawyer, which is pretty straightlaced. he seems to is -- have become obsessed with it. hear whether it is having any effect, whether people respond. one interesting idea is to go to college campuses and set up information booths and try to steer young engineers away from joining elon musk companies. tech companies would hate