let's take a look at doug hirsch co-founder learn what it means. mr. hirsch, welcome to "mad money. a user of your are product, i'm going to jump in. i didn't think it was possible i sound like a commercial. i did not think it was possible to cut a prescription cost by 4/5 but you did it. tell me how you got to this point and how you can possibly get these breaks. >> it's amazing. most americans don't realize they can shop around for health care reality is that health care is like any other industry. >> how did you find out? >> i didn't know i got sticker shock, took my prescription back and i found out there were amazing waste to save. >> there was a "new york times" article. i clicked on the link and it's a coupon system. explain why anyone has to take these coupons and how you really do beat, you beat the system >> yes so first of all insurance is not what it used to be i can remember the days of the $10 co-pay and you didn't have to worry about it. insurance is covering less and less it turns out what we call coupons are really relationships between insurance companies, we call