doug kennedy with all the details. doug?iz, david, they say you are entitled to your own opinion but you are not entitled to your own facts. it's a concept not everyone is comfortable with. let the public decide what is the truth. mark runs an anti-global warming blog he says clears the pollution on climate science. >> your job constantly requires questioning facts from scientists around the world? >> yes. we collect, consensus busters. because they are so often wrong. >> exactly why he is worried about a new research proposal at google. to rank websites based on their so-called truthful in he's. >> they will basically say truth is what a government agency says it is. >> currently google uses website popularity as the main criteria for how to rank searches. >> you got to go out there in the field. >> it's a method nomi says of the accountability project leads to false but popular facts, getting big play on the internet. >> more often than not, what is popular is drowning out the facts. it is drowning out real journalism. >>