doug leeds says this is more than just the ceo following the latest trend. the ideas in "bossypants" will steer the company from here on out. joined by eric savitz, "forbes," and john swartz of "usa today." all right. we're going to tease you for about eight minutes here now. one moment of seriousness, and that is i'll tell you, you know, especially having had a corporate parent of general electric, the same one that liz lemon had, it was 6 sigma and all the other stuff, it makes about as much sense. as an employee we get all kinds of things like seriously? that's what you want us to learn? >> that's right. and that's where it started to us, too. when i decided to roll this out to the whole company, i had a lot of those looks, we're going to do what? you're going to have me do what? but it started from a different place. it was really solving a business problem for us. and that problem was how to innovate. we just came out of our best year ever at ask.com. sort of everything was going right for us. but looking down in the future, what are we going to do in t