joining me now is doug mack. the ceo. business is booming for you right now. ns to be in the sports industry this year, that not only is it holiday, but it is a perfect storm on the sports schedule. you have nfl and ncaa football, you have the world series and nba basketball. you have nhl hockey. literally every major sport is playing. you see thanksgiving day football games. you have college football. and the warrior story is a big one. so in this sports energy with holiday energy combined and it is incredible in terms of the metrics. emily: we have been talking about how more traditional retailers, black friday isn't so much as a thing as black november. is that the same for you guys? doug: it is. cyber monday has always been a big thing. black friday is one of the biggest days of the month. yesterday for us was the biggest day of the year. and it just keeps climbing. then it climbs into december. and it gets bigger. we will see that platform across all of our stores. it puts us on scale with espn.com. we go from shipping 60,000 units of merchandise in the su