doug mcmillan, the ceo, started out in a store. >> there is only one guy who will do that, the rest ofn't. thank you very much. the bwest byte is where we focus on one number that tells us a whole lot. and attainment reporter joins me right now. i like a surprise. >> it is 100,000, that is how much people are thinking that xbox is going to sell this year in china. in units. that is way less than they do in america. it is a lot more expensive in china. it will sell about $600 to $700 compared to $400 here. they only have about 10 games that are available. >> the list of games is kind of pathetic. there are no first-person shooters. there was a great headline from reuters calling it bland fest auto. >> yes, it is not available. halo is not available. they are trying to do that. what they are trying to do, instead of putting zombies and games because zombies do not sell in china, they will try to fill it with something else. >> thank you. always the latest headlines on your phone, tablet, bloomberg.com. more "bloomberg west" tomorrow. ♪ >> the following is a paid advertisement for the new