and it's a division of our chairman, doug morris, and i think it's going to be potentially really an exciting development. >> host: besides apple and itunes is music, digital music economically successful? can it be? and how do you, how do you prevent the leakage? >> guest: i think itunes has proved that digital music is hugely successful. i think they've surpassed a billion could downloads or someg like that. certainly it's been successful, also, in selling ipods. you know, but digital music online is certainly successful and, you know, there's experimentation going on as well, pricing experimentation, you know, should premium new releases be priced perhaps a little higher price point and older back catalog releases perhaps at a slightly lower price point. i think, you know, it's been an interesting evolution, you know, and it'll continue to evolve. there's so many different models, and we get approached every week by companies that, you know, have a new concept that are launching. we've, you know, there's the purely ad-supported model where, you know, it's free, but it's ad support