man i missed that one my name is doug my scholer i'm the founder and managing director of idea and again this intelligent voice analysis means looking into that person thought to understand their mental and emotional makeup. and it looks not only at what they're saying but above all how. the software listens to the voice to determine whether the individual is sad or angry or perhaps upbeat more relaxed. a swiss call center is testing another tool that supplies a real time appraisal of how angry the customer is. he is the con the bizarre the customer is very annoyed and in response the agent is being especially cordial. work. the parent is to calm down irate callers another option is to make them a special offer the developer even claims its software can detect depression or burnout early on from someone's voice the company also insists that individuals should be informed of what happens to their audiotape or our speech reveals information that others would not normally know which is why voice prints and profiles could become a very lucrative commodity. it's not only our voice that betray