doug rauch is joining me now. how was this idea hatched? >> it was two-fold. the food that we're and one in six americans are insecure or food hungry. >> you're running this as a not for profit. what is your business model? could you run it for a profit? >> running as a not for profit because the tax code incentivized manufacturers, growers, and grocers to donate wholesome, healthy, excess food. e want to be a nonprofit, run as a business, a hunger relief agency. >> how much lower are your prices when you compare them to other stores in the area? >> the first thing we ought to set straight is that our main competition it turns out is fast food. most community that's are economically challenged, people don't have any time. and go, ready to eat meals they can grab and eat, warm in a microwave, it is healthy and nutritious. and the other products we carry is relatively limited number of items and so i don't think grocers are feeling our impact. i think we sell milk, eggs, and bread, things like that. we have 75 or 100 items you would find in a normal store. >> wh

doug rauch is joining me now. good morning. great to see you. >> good morning, great to be here. >> let's talk about this idea. how did you come up with it? why? >> daily table was hatched around the issue, two-fold. one of all this food we're wasting in america. 30% to 40% is the best estimate. on the other hand, 1 in 6 americans are food insecure. "hungry." it seemed like we should be solving one problem with another. >> you're running this as a not for profit. what is your business model? could you run it for a profit? >> running as a not for profit because the tax code insent vizs grocery owners, growers to donate healthy, wholesome, excess food. we want to be a nonprofit, run as a business, a hunger relief healthcare agency masquerading as a retail store. we want people when they come in to have a sense of shopping, agency, and a sense of dignity. >> how much lower are your prices when you compare them to other grocery stores in the area. >> first thing we ought to set straight, our main competition, it turns out, is fast