. >> this is doug smood. why not step it up a notch and suspend from your face? [ screaming ] >> i'm sorry. i had to get that out. >> as crazy as this might seem to us, there obviously is an art and a science to the way these guys are pulling this off. >> have they ever done it by face before or is it new? >> it's breaking ground. >> it sounds like they're breaking ground. they're making sure it's in the right place. you see the rigor, hooking him up. they have a pulley. that's how they're going to lift him up off his feet. >> why wear the dress? >> for fun. you see the moment someone pulls doug. >> oh, no! he's hanging by his face. >> he really is. he's holding on to his head. it gets better because he just lets go. >> wow. >> it doesn't last very long. you immediately see him tell them to let him down. when they finally lower the pulley, they release the hook from the pulley itself, it's still in his face, it doesn't look great, but hey, if you're into this and feel this is a feat, an accomplishment, more power to you. >> that's young carter hicks. carter is le