and eventually, the professional business model .ook hold be innovative or was a man named robert bob douglas, who was the owner of the new york rams, and it went on through even the 1940's to be the dominant basketball team. >> one of the things i find most discerning as there was a od of national basketball championships prior to founding the nba, and three black teams won championships, and no one knows. >> this championship of professional basketball made everyone realize that black basketball talent was not only great but here to stay. >> black 5 -- changing basketball in america for the better. from all of us here at "bbc world news america," thanks for joining us. we will see you back here tomorrow. >> funding of this presentation is made possible by the freeman foundation, newman's own foundation, giving all profits to charity and pursuing the common good for over 30 years, union bank and charles schwab. >> there's a saying around here, you stand behind what you say. around here, you don't make excuses. you make commitments. and when you can't live up to them, you own up and make it r