. >> rose: dov seidman is here, the founder and c.e.o. of l.r.n. he helps companies develop ethical and corporate culture. he writes about that cllenge in "how. why how we do anything means everything." i am pleased to have him back at this table. welcome. >> great to be here. >> rose: there's a new forward about bill clinton who basically says in this forward-- and you two have become friends-- he says "when i was in government everybody debated two questions. what are we going to do and how much will we spend? after my presidency i wanted to bring people together to focus on more important questions. regardless of what we want to do or what amount we have to spend on it, how can we maximize our efforts and expand our impact so that our good intentions turn into real change?" so this is one thing. you got the clinton forward. tell me what else is here? >> rose: what sells here? the world has come to how. when we first spoke... we talk about how connected the world had become. we come from connected to interconnected to interdependent to morally an