year there are far reaching affects here so i want to bring in licensed clinical social worker dr darcy smith. let's start i want you to go into detail about some of the implications here dr darcy of living in a society where major marketing firms are paid millions to try to convince people not only of their illness but of the prescription that will cure them as well well clearly the outcome is going to be that these these these prescriptions are written with much more. more frequency than than is necessary you're going to see so many more people medicated in society than what we currently have today. and with the the massive amounts of money going into these marketing firms i mean consumers really don't stand a chance against that sort of you know that sort of heavy handedness i think it's a really good point it's like an entire army facing off against single people here dr darcy marina mentioned in her report that even when pharmaceutical companies are forced to you know dole out the dollars in settlements and lawsuits whatever that these companies are so successful doesn't even really hurt