dr. dianenomination, pour as much alcohol down your neck and nominate what you've done and say top that, kids. >> that's exactly right. it's essentially consuming a large quantity of alcohol on video and then doing something incredibly dangerous, posting it online, usually youtube or twitter and then essentially daring other peers to do something even more dangerous under the influence. >> and they're mixing the alcohol with other things. what other things? >> essentially -- there's a lot of combinations. some have posted about mixing it with motor oil or stimulants or protein shakes, raw eggs, anything, you name it. >> like this kid here. he's doing it. now, you see, top that, ladies and gentlemen. so as a parent, it's so hard to fight peer pressure. what would you suggest that we tell our kids? >> well, i think, you know, it's so important to talk about these things while it's not going on. so the adolescent kind of has the opportunity to think it through beforehand when they're sober, essent