it's designed to keep you from putting a display next to the dr iver's knee where you are having to lookown in order to operate it. we put all the content that might normally be found in the inter of the car and put it front of the driver. everything is designed around a two layer menu system. you only have to go up, down, or left and right to get access. absolutely. >> there is the display there. >> we put everything in this instrument cluster, as well as the head up display. it's a good example of technology that comes from our consumer space. up display andd a car is not all that different from a projector. panasonic has been in the projector business for a long time. so we are taking that technology and applying it in the car, which gives us displays that are 40% smaller than our competition. the benefit there is that we think our customers can put them in more cars. and the more displays there are in cars, we think that is a way of addressing safety. >> what kind of regulations do you have to deal with besides just havaining things on the side of the car, when it comes to a heads-up