eighty eight billion dollars in two thousand and seventeen well joining me now from london is dr jamie woodcock jamie is a researcher at the oxford internet institute good to have you with us so first of all how is human psychology used in digital design. well i think what we've seen is many attempts to introduce ways as you as you mentioned to capture people's attention and i think it's no surprise really that these kind of psychological aspects of being included but i think one of the ones we have to point to as being particularly problematic is the use of gambling or gambling like aspects in in video games for example to get users not only hooked but also it can cost a lot of money to give us some examples of how popular apps and social media platforms use psychology than other than the gambling games you've referred to i mean i think many of these are around feedback loops are introduced into into these platforms these build on well known affects about you know. communal loops and so on that you you know you get a rush with a particular kind of interaction and i think many many software platforms

eighty eight billion dollars in two thousand and seventeen well joining me now from london is dr jamie woodcock jamie is a research or at the oxford internet institute good to have you with us so first of all how is human psychology used in digital design. well i think what we've seen is many attempts to introduce ways as you as you mentioned to capture people's attention and i think it's no surprise really that these kind of psychological aspects of being included but i think one of the ones we have to point to as being particularly problematic is the use of gambling or gambling like aspects in in video games for example to get users not only hooked but also it can cost a lot of money to give us some examples of how popular apps and social media platforms use psychology than other than the gambling games you've referred to. i mean i think many of these are around feedback loops that are introduced into into these platforms these build on well known affects about you know. communal loops and so on that you you know you get a rush with a particular kind of interaction and i think many you know many so

eighty eight billion dollars in two thousand and seventeen well joining me now from london is dr jamie woodcock jamie is a research or at the oxford internet institute good to have you with us so first of all how is human psychology used in digital design. well i think what we've seen is many attempts to introduce ways as you as you mentioned to capture people's attention and i think it's no surprise really that these kind of psychological aspects of being included but i think one of the ones we have to point to as being particularly problematic is the use of gambling or gambling like aspects in in video games for example to get users not only hooked but also it can cost a lot of money to give us some examples of how popular apps and social media platforms use psychology than other than the gambling games you've referred to i mean i think many of these are around feedback loops that are introduced into into these platforms these build on well known affects about you know. communal loops and so on that you you know you get a rush with a particular kind of interaction and i think many you know many sof

eighty eight billion dollars in two thousand and seventeen well joining me now from london is dr jamie woodcock jamie is a research or at the oxford internet institute good to have you with us so first of all how is human psychology used in digital design. well i think what we've seen is many attempts to introduce ways as you as you mentioned to capture people's attention and i think it's no surprise really that these kind of psychological aspects of being included but i think one of the ones we have to point to as being particularly problematic is the use of gambling or gambling like aspects in in video games for example to get users not only hooked but also.

eighty eight billion dollars in two thousand and seventeen well joining me now from london is dr jamie woodcock jamie is a research or at the oxford internet institute good to have you with us so first of all how is human psychology used in digital design. well i think what we've seen is many attempts to introduce ways as you as you mentioned to capture people's attention and i think it's no surprise really that these kind of psychological aspects of being included but i think one of the ones we have to point to as being particularly problematic is the use of gambling or gambling like aspects in in video games for example to get users not only hooked but also it can cost a lot of money to give us some examples of how popular apps and social media platforms use psychology than other than the gambling games you've referred to i mean i think many of these are around feedback loops are introduced into into these platforms these build on well known affects about you know. communal loops and so on that you you know you get a rush with a particular kind of interaction and i think many many software platform

eighty eight billion dollars in two thousand and seventeen well joining me now from london is dr jamie woodcock jamieis a research or at the oxford internet institute good to have you with us so first of all how is human psychology used in digital design. well i think what we've seen is many attempts to introduce ways as you as you mentioned to capture people's attention and i think it's no surprise really that these kind of psychological aspects of being included but i think one of the ones we have to point to as being particularly problematic is the use of gambling or gambling like aspects in in video games for example to get users not only hooked but also it can cost a lot of money to give us some examples of how popular and social media platforms use psychology than other than the gambling games you've referred to i mean i think many of these are around feedback loops are introduced into into these platforms these build on well known affects about you know. communal loops and so on that you you know you get a rush with a particular kind of interaction and i think many many software platforms but