dr. billington, librarian of congress, who has -- i have -- he has posed the question to me personally and to people in the outer libraries, obviously something that concerns some very much and concerns all of us. that is, what is -- i mean, you publishers are, as you have said so well now, you are publishing a book that is going to be opened and shared as a kind of brain experience. we have heard that as well between a reader and writer. and we have known but that has met over the course of centuries of reading in the codex form, but what happens to cognition, to the way we think, to the way we process information much of the way we are inspired much of the way we are moved, to the way we are desires, our ways, what happens to all of that when the process of reading has changed? is this something the you're thinking about in publishing? is this something you're thinking about when you are looking at that hand-held device that does all those things, that takes you to, you know, developed you're reading. what are you considering al as publishers, as people, as and diseases, people will have