dr. buckey says its size... is that just the day? wow. >> so this is our electronic health record. >> o'brien: ...and its sophisticated computer system allow kool smiles to be successful, even on what medicaid pays. >> we started in 2002 in two offices in the atlanta area and today we're up to about 129 offices. >> this is my kool smiles, the coolest place to go for your teeth on the whole planet. >> o'brien: kool smiles markets to kids who don't usually go to the dentist. backed by a private equity firm, the company is flourishing in states that have raised medicaid rates in hopes of getting care to more kids-- states like virginia, where kool smiles opened 12 offices. >> it was exciting. i mean, this area didn't have a whole lot of dentists that accepted medicaid. they were trying to reach out to the population that wasn't necessarily having an easy access to dental care, and so that's what appealed to . >> o'brien: christina bowne was an experienced dental assistant who in 2006 became office manager of a kool smiles. at first, she