dr. cannell walt and at that time -- and at bedtime. >> guest: that is striking what was not of there. the name of the madison? it is used as directed but there is no name and it is shocking. most of my colleagues no one had described the the name of the drug so i began to look at the problem not until '70s pharmacists are required to put the name on the bottle. so talked-about the captive consumer so let alone to shop around. so to say it might be time for us to encourage pharmacists to put the names on the labels. it was considered unethical and illegal to do tell patients the name of their drugs without express written permission. so they had physicians to say if you tell patients what is in the bottle you will destroy the basis of the doctor patient relationship. >> there is a couple of arguments and one is mitt you tell patients what is in the bottle they cannot have a placebo so they are still actively prescribing placebos in the time of this bottle. illustrate something powerful that is a paternalistic model re a physician would go it is a common practice so that would make the